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By Alberto Jessurun / January 19, 2022 / Blog

How Businesses Are Using Video Analytics in 2022

How video surveillance and analytics can help you generate insights and improve decision-making in your organization

Key Takeaways
  • Businesses use video surveillance to collaborate and communicate, but they should also use it to gather data
  • Video analytics can gather countless data points about people and objects
  • You can define parameters and have the video software count incidents or look for outliers
  • Video analytics can be used to collect real-time data or create historical reports on trends
  • Video surveillance can track the movement or position of objects
  • Video can track motion for security purposes or to improve foot traffic patterns
  • Facial recognition and sentiment tracking can improve targeted marketing
Video is a critical business tool for communication, collaboration, entertainment, and monitoring, but the information you can draw from video content may be even more significant to your business. Video analytics provide businesses with insightful data on customer behavior, product locations, line lengths, quality control, and much more. 

In 2022, businesses are using video data to understand their customers, improve their marketing, and collect data about robotic process automation. Videos allow you to set almost any spatial or temporal parameters and get instant notifications about aberrations. With video analytics, you can look for issues in real-time, but you can also turn hours of raw footage into useful data to improve decision-making.

Is your company making the most of the video it's generating? Are you looking for ways to improve operations through video analytics? This guide looks at some of the ways businesses are using video analytics to improve processes in 2022.

Object tracking and stock control

Using video surveillance to track and detect objects offers benefits in the retail, manufacturing, logistics, and healthcare industries as well as others. In manufacturing, for example, video analysis can track the movement of objects from the moment materials are received until finished goods are shipped. Video can detect improperly placed objects on retail shop floors. In healthcare, it can even be used to identify counterfeit drugs. 

By automating your stock control, video reduces the risk of human error. This technology does more than just track a video of an object moving through a facility. Video analytics can actively monitor objects to ensure they meet various criteria. For example, you can ensure that containers in a manufacturing facility have been stacked correctly based on their weight and shape. 

Quality control

Video analytics can also be used to drive quality control in a manufacturing environment. You define the parameters you want to measure, such as length, size, number of details, or time spent on a certain step. Then, after that information has been entered into the software, it will analyze the video output and alert your quality control team to potential aberrations. 

Motion tracking

Motion tracking has long been used in video surveillance. The cameras use image sensors that pick up dark and light patterns to spot motion. This technology can also be used to track the speed of passing vehicles.

Videos can also generate heat maps to track motion through an area. Retailers, for example, can use this information to determine the routes shoppers take through their stores. Then, they can utilize these analytics to choose the optimal spots for displays or rearrange displays to change the flow of foot traffic. In that same vein, developers can use traffic patterns when deciding where to invest or how to design a new development. 

Video surveillance and security 

Video analytics from heat maps can also be used to improve the security of large spaces. When security teams know where people tend to crowd and which areas are underutilized, they can plan their security efforts more intelligently around activity trends. 

They can also control crowds more effectively to reduce the risk of overcrowding. For example, if a security team uses video analytics to count how many people have gone through a certain entrance, they can determine when they should stop letting people through that entrance or if they need to increase security in that area. 

Facial recognition

Facial recognition can be used to find criminals when crime happens in an area with video surveillance. But of course, this is not the only business use of this technology. Some companies are using facial recognition in their in-store marketing. 

For example, a grocery store could place a camera near a fridge of drinks that has video ads on the doors. The camera can collect data on a shopper based on their face and the drink they select from the fridge. The next time that shopper or someone with a similar expression enters the store, the grocery store could use that data to decide which advertisements to show them based on their mood. 

Sentiment detection 

Smart cameras can even be used to collect data about people's sentiments. For example, a company could collect data on the moods of its customers when they enter their store or when they see a certain advertisement or display in the store. Then, it could break down the data to look for trends based on time of day, weather, type of display, or other information. 

Using this video surveillance technology, a business could draw conclusions that help market its products more effectively. For example, it might learn that its customers tend to have negative moods if they enter the store when it's raining but tend to smile if they see a hot chocolate display. Then, it can use this information to determine which displays to use, what to put on the sign outside the store, or how to make other decisions. 

Video helped to bridge the social and professional gap when people were isolated during the COVID pandemic. But in 2022, this powerful tool is poised to bring even more capabilities to businesses. Video analytics can help you to get to know your customers better, track your products and their quality more accurately, and train your employees more effectively. What else could video do for your company? Let us help you find out. 

Contact Unisol International

At Unisol International, we help businesses find, buy, and install the technology they need to drive their success. If you're ready to unleash the power of video surveillance, we can help. To learn more, contact us today.

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