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By Alberto Jessurun / December 14, 2022 / Blog

How Retailers Can Benefit From Holographic Digital Signage

Incorporating holographic digital signage into your retailtainment and digital advertising strategy can be a game-changer for your business. It contributes to brand activation, traffic to your store, and higher sales.

Key Takeaways:

Holographic digital signage blends the physical and the digital, creating more engaging and dynamic content for customers
It is poised to revolutionize retailtainment and digital advertising
Holographic technology provides more immersive 3D experiences and contributes to brand activation
It drives more traffic to your store, provides relevant product information to buyers, and boosts sales

Engaging, dynamic ads focusing on customer preference and behavior provide great benefits over static content. They increase customer engagement, influence buying decisions, boost sales, and enhance your digital presence.

One of the ways retailers can create lasting impressions on customers is through holographic digital signage. This revolutionary 3D technology fuses the physical and the digital into one powerful omnichannel tool, creating a metaverse-like shopping experience. Incorporating it into your retailtainment and digital advertising strategy enhances brand activation and drives in-store growth.

Retailtainment

Retailtainment, or experiential marketing, combines retail marketing and entertainment to get customers excited about your brand and products and leads them to make a purchase. It uses elements like store digital signage, ambiance, smell, sound, landscaping, colors, and lighting to evoke positive responses in customers’ minds.

Experiential marketing enables you to tell a convincing brand story that engages customers deeper than traditional faceless advertising. This helps you stand out from competitors and develop brand loyalty. Retailtainment is more recreational than commercial. The goal is not so much to sell products as it is to improve brand image and maintain good customer relations.

Marvel’s Avengers S.T.A.T.I.O.N is an excellent example of retailtainment. The traveling exhibit of the Avengers S.H.I.E.L.D. immerses visitors in a fictional world through cutting-edge interactive technology, creating an experience like no other. Customers encounter actual costumes and props used in the blockbuster MCU movies. At the end of the experience, they can bring home a piece of the adventure from the store’s limited-edition merchandise and costumes. This approach has been hugely successful in reinforcing Marvel’s brand image.

As the metaverse continues to evolve, 3D technologies like holographic digital signage present untapped opportunities for retailtainment. With holographic digital signage, retailers can create more realistic projections of reality, enabling customers to interact with themed environments, ambassadors, mascots, and more. Beyond retail activation, the technology can also boost your advertising efforts.

Digital advertising

In recent years, digital signage has been at the heart of digital advertising. Manufacturers have made significant strides in scaling the density, resolution, and display size of flat panels to support 3D content. While they create a better user experience than traditional static signage, 2D displays still leave much to be desired.

Attempts to project 3D imagery on 2D displays reveal the limitations of current technology. An easy example is the gigantic 3D cat display on a billboard in Tokyo’s Shinjuku district. The 1,664-square-foot LED screen shows a calico cat sleeping, walking, and meowing to passers-by in 4K resolution. It’s an excellent demonstration of the possibilities of digital signage even if the 3D effect is limited by viewing angles.

Another attempt to break through the 2D display barrier occurred when Amazon hosted a promotional event for its Prime Video TV series "The Wheel Of Time" at Times Square in New York City. The event featured a performance by actors dressed in costumes riding horses around the Square. To make the show a more thrilling experience, event planners incorporated 3D effects on a billboard to create the illusion of actors popping out of the screen.

While these activations are certainly impressive, they fail to deliver a realistic projection of the imagery. The illusion quickly fades when the user moves away from the vantage point. Holographic digital signage eliminates these challenges by providing greater depth, wider viewing angles, and more realistic imagery. Moreover, it provides excellent flexibility, allowing companies to adapt their advertising efforts to different purchasing trends without significant investment.

Below are more reasons why it’s wise to incorporate holographic technology into your digital signage strategy.

How holographic digital signage helps retailers grow

Holographic digital signage helps retailers become more successful by driving more traffic into stores, improving customer experience, and influencing buying decisions.

More traffic to your store

The rise of online shopping has reduced the number of people visiting physical stores. But this doesn’t signal the end of in-store shopping. Far from it – it only means that retailers should create better incentives to attract customers.

Holographic digital signage provides fun, engaging content to freshen up your retail space and grab the attention of passersby. Beyond getting customers through the door, the technology gets them to linger a little longer in your store.

Providing relevant product information to improve customer experience

Holographic digital signage improves user experience by entertaining customers and providing useful product information. Retailers can use holographic technology to display best-selling or available items, cataloged inventory, and other important product information. Moreover, they can show customers how a product is made or how it is used. This gives them a significant advantage in influencing buyer decisions.

More sales

Beyond attracting more customers, increasing their time in the store, and providing more product context, holographic digital signage boosts sales. When placed at points of purchase, it directly impacts your bottom line by reminding customers of promotions and popular products.

Customers are 68% more likely to buy a product in the future if they see it advertised on digital displays. In addition, there’s a 44% chance that they will change their buying decision in favor of the advertised products. Add to this that customers can pay up to 60% more for products advertised using holographic technology, and you have a winning formula.

Prepare for the inevitable world of holographic digital signage

Holographic digital signage will undoubtedly influence retailtainment and digital advertising in the coming years. The sooner you embrace it, the more prepared you’ll be for the inevitable. Unisol International can help in your holographic digital signage race.

We are a leading digital signage solutions provider with multiple years of experience helping retailers like you drive profitability. Unisol International can design, deploy, manage, and deliver digital signage solutions with a turnkey approach. Contact us to learn how we can help integrate holographic digital signage into your retail business.

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How Retailers Can Benefit From Holographic Digital Signage

Incorporating holographic digital signage into your retailtainment and digital advertising strategy can be a game-changer for your business. It contributes to brand activation, traffic to your store, and higher sales.

Retailtainment

Digital advertising

How holographic digital signage helps retailers grow

More traffic to your store

Providing relevant product information to improve customer experience

More sales

Prepare for the inevitable world of holographic digital signage

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