Herta Security Face recognition system for marketing; determines user characteristics such as age, sex, use of glasses ; includes license for unlimited number of users with a camera. Using this tool, based on who is looking at the content at any given moment the target audience can be identified and a target-specific advertisement screened. Based on facial analysis, this system allows parameters such as gender, approximate age, use of glasses and various other characteristics of facial expression to be recognized. Face recognition is useful as a means of detecting and identifying an individual, but it is also an excellent tool for learning more about your customers. With facial analysis technology it is possible to classify individuals based on their physical appearance and then use that information for interactive, targeted marketing. This facial marketing solution extracts individual’s characteristics such as age range, gender, ethnicity, use of glasses, and facial expression. The technology yields excellent performance with frontal or almost frontal faces. Herta’s facial marketing provides enormous added value to advertising systems, by assessing the segmentation of the target audience. This way, advertisements are projected to the actual targets of a campaign. Herta is the best solution in Face Recognition for Retail, Transportation, Banking, Casinos, Safe Cities, Critical Infraestructure, Government, Education, Healthcare, Industrial, Commercial, Hotels, Restaurants, Prisons, Stadiums, Data Centers, Oil & Gas, and more.