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By Alberto Jessurun / May 10, 2023 / Blog

CCTV Video Analytics: A Game-Changer for Businesses Security

What is CCTV video analytics software, how does it work, and does your business need it? Here is a detailed review of the information you should know.

Key takeaways

CCTV video analytics software are specially designed algorithms that actively monitor CCTV live streams in real-time
Measuring your CCTV analytics can help you improve security, reduce operational costs, and inform your security decisions.
CCTV video analytics work by constantly analyzing live streams from your CCTV footage using machine learning algorithms

CCTV surveillance is a basic necessity for businesses today for many reasons. It can help discourage crime, provide evidence of incidents, and track the movement of customers within the premises. These usually require human intervention, which in some cases, may prove ineffective. Security personnel might miss a critical detail, resulting in worst-case scenarios.

To avert such issues, you need a robust system capable of monitoring, recording, and analyzing footage. That's where CCTV video analytics comes in—a software solution that automatically monitors your business and provides alerts for any potentially illegal activities.

What is CCTV video analytics software?

CCTV video analytics software is specially designed algorithms that actively monitor CCTV live streams in real-time. The technology can monitor everything from the number of people entering or exiting a specific area to suspicious activities like people accessing a restricted site or trying to steal an object.

Besides providing unmatched security solutions, CCTV software eliminates the need for redundant self-monitoring approaches that require dedicated personnel to watch over the footage at all times.

Ultimately, this leads to reduced workloads for your security personnel and significantly increases the chances of detecting a crime in progress. These systems also flag and tag suspicious activities, enabling you to investigate crimes effectively without re-watching the footage in its entirety.

How does CCTV video analytics work?

CCTV video analytics solutions work by constantly analyzing live streams from your CCTV footage using machine learning algorithms. These algorithms are programmed to detect instance-specific triggers based on lighting changes, motion, sound, direction, and facial recognition.

With these capabilities, the system can effectively identify persons of interest, out-of-hours motion, and suspicious behavior such as loitering or crowding in restricted areas.

When they detect suspicious activity, video analytics software typically flags the event and sends an instant alert via email or push notification for real-time response.

Tools used in video analytics

Video analytics solutions use various tools to provide advanced monitoring and alerts. Some of the most notable CCTV software tools in commercial surveillance systems include:

1. Object detection

Object detection tools are specially configured algorithms that identify the presence of objects within the CCTV camera’s field of vision. This tool comes in handy in identifying misplaced objects and instances of theft.

2. Motion tracking

Motion tracking tools typically identify and track motion within a specific area. This can include everything from small, predetermined areas marked by virtual lines to the camera's entire field of view. Advanced systems come equipped with filtering technologies that help to rule out ‘harmless’ instances like plants moving against the wind. Motion tracking is especially vital for businesses securing their merchandise during out-of-work hours.

3. Direction flow

Direction flow tools analyze and predict the direction of motion based on typical behavioral patterns. For instance, if people or vehicles move in a particular direction when accessing or moving within the business premises, the tool can detect anomalies in direction flow and provide real-time alerts, thus preventing potential security issues.

4. Facial recognition

Facial recognition tools are specially designed to detect and recognize faces. This tool can help detect unauthorized access or potentially flag persons of interest like previously caught shoplifters.

5. People counting

As the name suggests, people counting tools typically provide a head count of individuals within the premises and track foot traffic. This can help resolve staffing issues, improve customer service, and reduce waiting time.

6. Behavior analysis

Behavior analysis tools use specially designed machine learning algorithms to track and analyze customer behavior over time. The resulting data can provide insights into customer preferences and allow businesses to optimize their layout and service offerings to meet customer needs.

Why use video analytics solutions in your business?

Video analytics solutions are specially designed to improve your CCTV systems' functionality from an operational and security standpoint. When leveraged correctly, these solutions drastically improve your security and other business areas, and the associated benefits are endless.

1. Reduced business expenditure on physical security staff

Legacy CCTV systems are mainly used to record footage, which means you can’t prevent someone from getting away with a crime on your business premises. To do that, you'll have to hire on-site security personnel to monitor each camera constantly.

While this solution may be feasible for small businesses with a few cameras, it doesn't provide a viable solution for large companies needing additional staff to monitor their cameras.

In a business environment where everyone wants to reduce operational costs, CCTV software solutions can reduce reliance on physical security staff without negatively impacting your business's security.

2. Proactive crime prevention

With legacy systems, you only see a crime log after it happens, which usually means the culprit has already escaped. CCTV video analytics solutions, on the other hand, offer a more proactive approach to crime prevention, thanks to the real-time notifications and alerts they come with.

3. More accurate decision making

The more monitors your security staff has to look at, the lower their detection rate. But, with video analytics, your operators can accurately detect potential security issues through alerts. This leads to improved security and reduced workloads for your employees.

Get your business the best security camera software from Unisol International.

As a business owner, keeping your business secure is among your biggest priorities. The best security camera software can help you achieve this by providing 24/7 monitoring and alerts. However, not all systems can give you the level of security you require. For that, you'll need a software solution equipped with all the necessary tools and features like analytical capabilities.

At Unisol International, we offer various video analytics software solutions for all your surveillance and monitoring needs. Our systems come fully integrated with the latest features to give you unmatched security solutions and ease of use. We are committed to helping you get the best out of your security efforts. So, don't hesitate to contact us today to learn more about our CCTV video analytics solutions.

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