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By Alberto Jessurun / September 14, 2022 / Blog

12 Tips To Enhance Your Digital Signage in 2022

Refresh your digital signage with lively content. Here are tips to help.

Key Takeaways

Proofread grammar
Change the layouts
Launch a custom theme
Reorder playlists
Switch up the background
Integrate social media
Real-time content
Refresh CTAs
Change dates
Shorten videos

With the increased popularity of dynamic digital content, more businesses are embracing the benefits of digital signage. Because digital signage is used in public areas, it must be updated periodically. In this article, we discuss ways to enhance your digital signage.

Proofread grammar

Electronic signage with grammatical mistakes can harm a company’s brand and credibility. Still, mistakes happen. Oversights, such as capitalization mistakes, incorrect pronouns, and confusing phrases are common. Have a proofreader check your work. A proofreader has the experience to spot mistakes, and can suggest creative ways to phrase texts on the digital signage.

Change the layout

A new layout for your LED signage could recapture your audience. If you have limited material, redesigning your messages can help. Alter the logo, date, RSS feed, and onscreen background images. Also, make subtle but visible adjustments to encourage message retention. For instance, instead of displaying the weather for the current day, display a three-day forecast.

Launch a custom theme

Implementing a custom digital-signage theme is one of the best ways to make a lasting impression on your audience. To create new designs, experiment with company colors or seasonal themes. Use vibrant colors, add custom photos and logos, and customize typefaces to help people recognize your brand.

Change the playlist

Changing your playlist can upgrade your sign’s content. If you have a playlist that synchronizes perfectly with videos and images, it’s tempting to maintain it for a long time. However, an individual who has seen your message multiple times will no longer pay attention.

Even if you change the content frequently, someone who has seen the playlist before won’t look again. A change in the playlist will keep people looking. A simple way to switch up content is to use a different playlist for mornings and evenings.

Change the background

Backgrounds that are rich in detail are essential for effective content. Digital marketers have become accustomed to employing the same color palettes for all messaging. For instance, visitors may be accustomed to blue backgrounds for emergency warnings, yellow backgrounds for social-media feeds, and pink backgrounds for traffic information. You can attract passersby attention by varying background-color schemes.

Integrate social media

Make your content more engaging by integrating social media. Encourage your customers to share their experiences using a hashtag on Twitter. Then, you can stream their responses on your digital signage.

Use real-time content

Real-time content prevents the hassle of making regular changes to your digital-signage content. Ask your software provider which apps can display real-time messages. Apps allow you to display news, weather, and traffic messages. It helps if the app makes automatic updates.

Always update dates

Your electronic signage should always display the correct date. Updating the signage shows your customers and visitors that your message is current.

Keep videos short

Videos provide great content for digital signage. However, overplayed content becomes boring, especially if videos are too long. You can shorten videos into reels and only add highlights. Reels let users spend less time viewing them. To make it even more entertaining, inject humor.

Implement calls to action (CTA)

Digital signage captures attention. Once they see the signage, don't waste that opportunity. Reach out to potential with a strong CTA on the signage. This CTA should be short and easy to follow. For example, ask the visitors to visit your website or use a specific Twitter Hashtag.

If you install signage to your building, it will probably boost foot traffic and bridge the gap between physical and digital items. Using action verbs and phrases inspire people to act.

Use the right font

Most of the time, people focus on graphics first. Text should function as a design element that complements the display's other components. Your layout should be based on graphics that use concise phrases that reiterate critical ideas.

Fonts carry infinite choices in size, hue, and style. A viewer should be able to rapidly and effortlessly read and comprehend the intended message. Using trendy typefaces increases visual appeal and attention. Don’t use typefaces or fonts that don’t complement one another.

Make use of whitespace

It’s tempting to fully saturate digital signs with pictures and words. But, this can be exhausting for the audience. Empty spaces devoid of text or images help users determine which portions of the screen should dominate attention. The audience may become frustrated and leave before retaining messaging if there is too much information.

Include white space in layouts to give eyes a rest. To reduce clutter, leave space around pictures, videos, and text. Too much activity detracts from messages and frustrates digital-signage viewers.

Wrapping up

Enhancing your digital signage is vital to attracting potential customers. Make it work for you with unique fonts, short reels, social-media feeds, and enticing backgrounds.

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