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Growing your business with digital signage is possible. However, you must invest in engaging content, prioritize strategic placement, and display localized content. Use this guide to learn how to effectively use digital signage for business growth.
Key takeaways:
- With digital signage, businesses enjoy higher visibility, which is the key to attaining uncapped growth and profitability
- Share captivating, compelling visuals and messages to grow optimally with digital signage
- Your business must place digital signs strategically and use localized messaging
Did you know that approximately 94% of retail stores have used or actively use digital signage to improve customer experiences? You should too. Enhanced customer experiences reduce churn, increase customer lifetime value, and boost retention. These are indispensable to growth and profitability.
Leveraging digital signage for business growth isn’t straightforward. The process goes beyond simply installing digital signs and waiting for customers. You must craft compelling content, place signage strategically, using localized messaging, and more.
Continue reading for a complete breakdown of these indispensable tips.
An overview of the power of digital signage
Statistics indicate that 80% of consumers are more inclined to visit a store after viewing digital signage. Moreover, 83% of savvy buyers believe digital signage can help them save time with digitized shopping experiences. It's clear that digital signage is a powerful tool that attracts more customers.
Digital signage does more than entice paying shoppers. It enables customers to upgrade self-service, reducing staff members' time spent replying to repetitive customer queries. Additionally, digital signs minimize printing costs, helping reallocate funds.
You can integrate digital signs with advanced analytic tools and gather invaluable insights into consumer behavior. The right insights are the key to improving customer experiences and business growth.
Crafting effective digital signage content
The first digital signage secret to fueling business growth is using compelling content. Ensure all visuals and messages are clear and simple. An average consumer spends approximately 3 seconds looking at a digital sign. You can leverage this opportunity with unambiguous, easy-to-interpret messages to communicate effectively and grab attention.
Your digital signs should also display eye-catching visuals and succinct messages. Prioritize vivid, high-resolution images with breathtaking aesthetics. Additionally, use high-quality videos for product demonstrations and hi-res animated educational videos.
When designing digital signage, consider visual hierarchy. Ensure that the critical visuals and messages receive top priority. Don't hide them behind less important content; your audience might miss them.
Getting optimal exposure with strategic placement
You should place digital signs where high visibility and engagement are guaranteed. Use the following factors to choose the best places to display digital signage:
- Audience demographics: Place your signs where your targeted audience spends most of their time. For instance, display your signage in shopping malls to attract Gen Z and Millennials. Similarly, placing your signs in fitness centers would be good to reach fitness fanatics.
- Foot traffic patterns: The best way to ensure digital signs get maximum exposure is strategically placing them in high-traffic areas like entryways and waiting areas. While in such places, your signage will be visible to more passersby and make more prospects aware of your brand.
- Dwell time: People spend more time in areas like waiting rooms. If you place your signage in regions with high dwell time, people will have ample time to view and engage with your content.
- Line of sight: For maximum visibility, position digital signs at eye level where they are likely to be noticed. Furthermore, ensure your signage isn’t affected by visual barriers like pillars and other signs.
Localizing messaging for optimum results
If you want to increase conversion rate and enhance brand reach, use digital signage with localized content. The following tips will help you to that end:
- Research the local community’s culture and preferences: Do your homework and tailor your content to local norms and values. You should also consider local language preferences, trends, and lifestyle choices. Don't display content that might offend audiences or hurt your brand.
- Highlight localized content and promotions: This will work if you want to gain favor with a specific community and spotlight local content, promotions, and offers. You can highlight popular local events alongside your digital ads. Tailor offers and promotions that resonate with local community members.
- Leverage geotargeted messaging: If your business has stores in different locations, don’t display the same content everywhere. Use geotargeted messaging to deliver personalized messages unique to each location. Each audience will see content that resonates and builds authority.
Ready to use digital signage for business growth? We can help
Driving business growth with digital signage may sound complex, but it is possible with the right strategy. Use compelling content, place signs for maximum exposure, and employ localized messaging. Don’t forget to follow pivotal trends and advancements in digital signage. If you encounter something interesting, adopt it to outpace your competitors.
At Unisol International, we know maximizing growth with digital signage can be challenging and confusing. There’s a lot to consider, such as how to select and implement the right system. Fortunately, our team can help you adopt digital signage successfully. With our gurus by your side, the entire project will ramp up customer experiences quickly. Get in touch with us today!
