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Miami, FL 33166, USA.
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By Alberto Jessurun / January 18, 2023 / Blog

Business Content for Digital Signage: 9 Ideas to Consider

From special promotions to internal communication, there’s no shortage of business content for digital signage.

Key Takeaways:

This article explores 9 content ideas to integrate into your digital signage strategy. They include:

Special promotions
Business-critical data
User-generated content
Brand storytelling
Sponsored posts
Wayfinding
News and RSS feeds
Motivational quotes
Internal communication

Digital signage is extremely useful for communication and driving user engagement. However, to make the most of this technology, you need great content. Relevant, high-quality business content that provides value to your audience is what breathes life into your digital signage strategy. Effective signage strategies keep your employees engaged and productive, your customers happy, and your sales figures improving. Below, we look at some of the best types of business content for digital signage.

1. Special promotions

Digital signage is an excellent tool for current in-store promotions for retail brands. You can display your latest apparel collection, sleekest gizmos, new items just in, or sales promotions to attract and convert casual onlookers to in-store shoppers. These promotions should be personalized based on holidays, celebrations, seasons, weather, and demography for maximum sales.

An example of a promotion would be integrating dynamic QR code coupons into your digital signage strategy. This is one way to make your promotions more engaging. Parameters such as scan durations, discount duration, and discount percentage should be optimized for quick conversions. This will ensure your customers have a seamless experience when redeeming the discounts available, helping you generate more revenue.

2. Business-critical data

Displaying sales and customer data as digital signage content can improve transparency in corporate communication and ensure everyone – from the grassroots level to top management – is on the same page. Usually, this kind of information lies behind your company's CMS, making it difficult for team members to measure the results of their efforts.

Making business-critical data accessible to your employees can help them learn customer behavior, assess their progress toward achieving company goals, and refine their approach to achieving desired results.

3. User-generated content

Testimonials are a powerful marketing tool. With that in mind, why not incorporate them into your digital signage strategy? Use them to build trust and engage with your customers. Utilize customer reviews from Yelp, TripAdvisor, Amazon, or your website to reinforce your brand credibility and assure potential customers of the quality of your products or services.

You might also consider repurposing social media posts from Twitter, Instagram, and Facebook to provide potential customers with an organic social media presence. UGC platforms are excellent for this, as they provide moderation controls and allow you to aggregate content using hashtags, mentions, favorites, lists, and more.

4. Brand storytelling

Digital signage is an excellent avenue for sharing your values and getting customers excited about your brand. Sharing videos of topics like CEO interviews and motivational talks are great strategic tools. Your startup journey, for example, can build your credibility and establish you as an industry leader. You can also showcase customers talking about their personal, positive experiences with your services or products. This could boost your brand image and win the hearts of potential customers.

5. Sponsored posts

Beyond displaying your business content, you can display information about your sponsors on your digital signage space. This is a great way to improve your sponsor’s visibility and get your audience to engage with them more. You can opt for a dedicated screen for sponsored posts or schedule them to appear between your content.

6. Wayfinding

Displaying directory boards as digital signage content can help your customers navigate your premise more easily, especially if they are new to the environment. They’ll know where to go as soon as they enter your lobby. This reduces the time your reception staff spends directing people to the right meeting rooms or floors. Another benefit of displaying directory boards digitally is the flexibility to update information instantly. For example, if a room changes or some services are moved to a different floor, this information would be immediately available.

Based on the size of your premise or how difficult it is to navigate, you might consider incorporating 3D maps to complement directory boards in your digital signage strategy. 3D maps provide a 360-degree view of your facility, allowing customers to quickly get to where they are going with minimum confusion.

7. News and RSS feeds

Regardless of your industry, staying competitive requires keeping up with the latest trends, news, and updates. An excellent way to do this is by incorporating news apps such as BBC, CNN News, and Al Jazeera into your digital signage content playlist. Not only does it bring your employees up to speed with current affairs, but it is also a source of infotainment for corporate clients as they wait in meeting rooms or the reception area.

RSS feeds are excellent for unlocking specialized news from your niche. You could take advantage of that by displaying them as your digital signage content with customized information for your market. Use RSS feeds to follow industry-specific news and the latest trends in your industry.

8. Motivational quotes

Displaying inspirational quotes on your digital signage is a great way to boost employee morale and motivate them to achieve their goals. Ideally, the quotes should be relevant to your industry and resonate with your employees. You could schedule them at intervals or display them as banners with other content as the primary focus.

9. Internal communication

Displaying messages, essential information, announcements, and notices as digital signage content is an excellent way to streamline your organization’s internal communication. It ensures crucial information reaches your team members on time, eliminating information asymmetry in your organization.

This type of business content for digital signage boosts your team’s productivity by reducing the time spent checking emails and notice boards and using intra-communication tools and apps. It also prevents your team from getting distracted by notification sounds and popups on their PC.

Partnering with a digital signage expert can give you an edge by allowing you to make the most of what the technology has to offer.

Get expert help with your digital signage content needs

With such a rich, diverse variety of business content for digital signage, there’s no reason you should have blank or boring screens. Achieve more impact in your digital signage strategy and give your customers more control by getting expert help from Unisol International. No matter your industry, we can help you craft perfect business content for your objectives. Contact us today to get started.

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