The digital signage market is rising quickly. Start your own campaign by following these steps.
Digital signage is taking over a range of public spaces in cities both large and small (though busy thoroughfares like New York’s Times Square comes to mind). As everything moves digital, gone are the days when signs and posters were static. Companies today want to connect with customers in the most immediate and engaging ways they can, and interactive signs are one way that’s becoming possible.
The trend isn’t going anywhere anytime soon. According to a report from Mordor Intelligence, the global digital signage market is expected to reach
$25.57 billion in 2022. This communication and marketing tactic offers a host of opportunities, including rotating videos, digital images, virtual reality experiences, broadcasting and streaming, touchscreens, and walls comprised of multiple screens.
When you begin to plan your own digital signage campaign, make sure you understand your competition, the market, and the best steps to take to create your strategy.
Digital signage 101
What are the different uses and benefits of
digital signage? Digital signage is used in both communication and marketing to display information via a screen or projector. It’s often found in retail stores as well as public spaces, businesses, lobbies, shopping centers, airports, gas stations, public transportation, and many more areas where customers are likely to engage with large-format digital marketing. For example, many companies take advantage of digital signage in waiting areas.
Think of digital signage as a modern billboard that is more technologically advanced and implements digital images and videos, actively engaging viewers. Digital signage can be used both outdoors and indoors, so retailers and other businesses can take advantage of a variety of spaces to improve user experience and convenience.
In addition to providing more engaging, interactive experiences, these solutions can save companies money on marketing campaigns, decreasing spend on more traditional print advertisements, for example.
3 steps to get started with digital signage
Now that you know how digital signage can make big impacts, here’s where to start with your own strategy.
- Consider your target audience
The most important consideration when developing a digital signage strategy is your audience. Whom do you want to reach? Where are you most likely to reach them? How can you engage your audience with the right messages?
This will take some industry research, as well as gathering and analyzing data about your target demographic. If you place your digital signage in areas where your target audience doesn’t spend their time, your messages simply won’t reach them.
- Do your research
What better way to create and improve your digital signage strategy than to see what’s already out there? Go out and find digital signage in your area, or seek out examples online. Take photos of those that catch your attention and write down what works about a digital sign and what doesn’t.
This real-world research will help you understand what other brands are doing and the impact it has. Evaluate what would work best for your brand, and think about how you can improve on what’s being done to give you a competitive advantage.
- Bridge the gap for your customers
It’s important to develop your digital signage campaign with this in mind: Your signs should bridge the gap for your customers between the digital and physical worlds. They will be viewing digital signage in physical spaces while interacting with your brand via digital messages.
This is important to remember as you’re creating a unique, engaging marketing experience.
To fully bridge the gap, and better connect with your ideal audience, stay up-to-date on
current trends in digital signage, including:
- Increased use of indoor signage
- LCD taking more of the market over LED screens
- Digital signage picking up in the retail sector
- Virtual reality experiences impacting what brands are doing
As you start to build your first digital signage campaign, remember to consider your target audience, do plenty of research about what’s already hot in your area and with your customer base, bridge the physical and digital gap for your customers, and keep the latest trends in mind.
You can’t afford to miss out on the opportunities that digital signage can bring to your brand. At UNISOL International, we provide your business leading technology solutions that drive growth and value. We specialize in product distribution and provide turnkey deployment of
digital signage solutions that can help you create amazing customer experiences in your retail locations or anywhere else. We’re proud to focus on excellent customer service and logistics.
Contact our team at UNISOL today to learn how we can help you create or revamp your digital signage strategy with the largest range of technologies available.
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